Case Study

We built and ran Synaptic Recall’s entire growth engine, from creator outreach to paid ads to lifecycle email, growing a solo-founder med-ed SaaS from 200 to 1,000 users and 5x’ing MRR in six months.

Synaptic Recall

AI study platform for med students · synapticrecall.ai · engaged March – September 2026

Creator Outreach Systems Paid Ads Systems Content Creation Lifecycle Email Systems Lead Verification Systems GEO & AI Search Reporting Dashboards

Outcomes

We grew users from 200 to 1,000 and 5x’d monthly recurring revenue in six months.
We took signups from 35 a month to 516 at peak (a 259% signups-per-day jump).
We built a creator pipeline that generated 292,839 public views and left behind a library of licensed ad assets the brand owns outright.
We ran that licensed footage as paid ads: 163,835 impressions and 205 registrations.
We built the brand a social identity from zero: a design system, educational carousels, and a feed that no longer looked like ads.

200 → 1,000

users over the engagement

monthly recurring revenue

35 → 516

signups per month, start to peak

292k+

views from creator posts

creator collaborations across the engagement

schools with students on the platform

The Challenge

A strong product, a solo founder, and no repeatable way to reach med students.

Synaptic Recall turns a lecture PDF into a story, an Anki deck, and a practice exam. The pain it solves is real: med students burn hours every day just making flashcards. But every acquisition channel in this market is crowded, skeptical, and expensive to get wrong. The founder needed growth systems that ran without him, and there was no playbook. So we built one channel at a time and let the data make the calls.

The Solution

Four systems, one operating engine.

SYSTEM 01

Creator outreach engine

We built an 11-step pipeline that scraped and qualified thousands of niche med-ed creators, sent personalized outreach, and e-signed contracts in the same session terms were agreed.

1,824

outreach emails sent

777

creators contacted

125

real conversations

collaborations

posts live

292,839

public views

Creator video still, study-with-me format

Creator video still, no more making cards manually

Creator video still, talking head format

Creator content from the pipeline, licensed for ads

Apify · Apollo · Instantly · SignWell · Claude

SYSTEM 02

Influencer paid ads

We cut the licensed creator footage into Meta ads and operated them through an MCP server connected to the brand’s Instagram, with campaign structure consolidated for Meta’s Andromeda retrieval engine instead of fragmented micro-tests.

163,835

impressions

205

registrations

Meta Ads · Claude MCP

SYSTEM 03

Churned-trial win-back

A 644-person lapsed-trial cohort segmented by behavior rather than guesswork, three touches per segment, timed to the back-to-school window when the pay-reason returns.

683

win-back emails sent

178

opened

clicked through

Loops · behavior-segmented

SYSTEM 04

Founder dashboard

We built a custom reporting app so the founder never had to ask for a status update, auto-syncing every 30 minutes. Status meetings became strategy meetings.

30 min

auto-sync interval

live tabs: creator funnel, rates and clicks + billing

React · Supabase · Netlify

Stack